Sourcing Strategy That’s Worked in 48 Hours and no one is talking about
September 27, 2024
by a searcher from Northeastern University - D'Amore-McKim School of Business in Atlanta, GA, USA
When it comes to sourcing your next deal, everyone knows the usual strategies:
Cold email/mailers
Cold calls
ZoomInfo lists
Marketplaces like BizBuySell
Networking with CPAs, attorneys, and brokers
… and so many more.
But here’s a strategy I rarely see mentioned – digital marketing with targeted ads
Over the last few months, I’ve been using LinkedIn ads to source off-market deals quickly, and it’s been a game-changer. No Sales Navigator account required to run ads.
Here’s how it works:
- Set up your ads campaign
- Target companies in any industry
- Target by revenue (i.e. $1M, $5M, $10M+ in revenue)
- Show ads only to CEOs or business owners.
- Sellers interested in selling, fill out a form, opt into the funnel, and one of our virtual assistants follows up to set up the introductory call, then automatically added to a nurturing sequence to stay top of mind.
The results for me so far:
- I’ve started building a strong deal pipeline (over 100+ sellers in that pipeline)
- Have gotten deals under LOIs for my partners and I after launching these campaigns.
- Qualified sellers come to me within 48hrs, ready to discuss selling their business (this timeframe varies depends on the search)
One of my pipeline examples:
By the way, this is not free!
The cost? I spend about $1,500-$2,500/month on ads. I can easily turn it on or off as needed. So I have full control over this.
If traditional methods are taking too long or you're struggling to find the right companies, this system could accelerate your deal flow.
If you want to learn more, I’d be happy to help or even set it up for you.
Success love speed! Let’s fast-track the search process and start getting results.
from University of Glasgow in Glasgow, UK
LinkedIn Lead Generation Ad
Step 1: Sponsored Content Step 2: Collect leads using LinkedIn Lead Gen Forms Step 3: Use a post from your activity on LinkedIn Company Page (go back and make a POST if not done already)
POST: SELLING YOUR BUSINESS | We are looking to acquire Owner Managed Businesses with £2M - £10M Sales Revenue. STRICTEST CONFIDENTIALITY. Offer Headline: WANT TO SELL YOUR BUSINESS? Offer Detail: We are specialists in crafting and financing “win-win” deals to allow the owners of private companies to exit. We ARE the principals for the deals we complete. Privacy Policy URL: https://www.website.com/privacy.html Lead Info to Collect: (7 questions) 1. First Name 2. Email address 3. Phone number 4. Company name 5. Industry 6. Custom Question 1: Multiple Choice What are your timescales? • ASAP • Within 3 months • 3 – 6 months • 6 – 12 months • Over 1 year 7. Custom Question 2: Single line text input Annual Revenue? Thank You Message: Thank you for your enquiry, a senior member of the team will contact you at the earliest.
Link to website: https://www.website.com/
Thank you, page call-to-action, Visit Company Website
in Cape Canaveral, Florida, USA