Has anyone used LinkedIn Sales Navigator for prospecting?

November 10, 2020
by a searcher from Ivey Business School at Western University in Toronto, ON, Canada
I've been getting ads for it lately and it seems like it could be a good solution. Curious to see if any searchers have used it, and how they found it vs. other means of list-building?
from Duke University in Virginia Beach, VA, USA
I agree with Derek in that Sales Navigator is going to "miss" a chunk of companies where the owner is not on LI. That said, most of the time, someone is on LI, and it's always an entre to intelligence.
from University of Alberta in Calgary, AB, Canada
Not all companies are on LinkedIn (as you know) but it's a pretty good augment to the other traditional means of list building, specifically if you are targeting more tech-enabled businesses that are likely to have an online presence.