New pod is up! Aaron Ross: Author of “Predictable Revenue” and “From Impossible to Inevitable”

In this week's episode, I interview Aaron Ross, who many of you may know from his book Predictable Revenue, which is often referred to as “The Sales Bible of Silicon Valley”. Most recently, Aaron published From Impossible to Inevitable, a book co-written alongside Jason Lemkin (serial tech entrepreneur, venture capitalist, and founder of SaaStr.com, the world’s #1 resource for SaaS entrepreneurs).

This was a really interesting discussion for me, in part because it was completely different from the conversation that I was expecting to have. Given my familiarity with Aaron’s books, I was expecting to get very tactical on all things sales (which we do, especially in the second half of our discussion), but we ended up spending a substantial amount of time talking about Aaron’s current passion, which is speaking openly about stress, exhaustion, anxiety, energy management, and the information overload that he says are creating an energy pandemic and an emotional pandemic within the entrepreneurial community.

For regular listeners of this podcast, you’ll know that I am totally game for such conversations. Please enjoy - link below:

Aaron Ross: Author of “Predictable Revenue” and “From Impossible to Inevitable”