Cold Outreach for Search Funds: Tools & Process Revealed

March 31, 2023

by a searcher in Jaipur, Rajasthan, India

Are you a search fund entrepreneur looking for the right tools and processes for effective cold outreach?

Here's what I use and recommend for the past several years, and I'd love to hear your thoughts too!

1.) Finding businesses: Use LinkedIn Sales Navigator for well-structured companies, and Google search for local businesses.

2.) Identifying key contacts: Check company websites, LinkedIn profiles, or Google search for finding key contacts in local directories.

3.) Finding email addresses: Use email-format.com, Hunter, Google search for email patterns, and NeverBounce for verification. For local businesses, check their Facebook pages.

4.) Sending emails: You can send emails one by one, use Mail Merge, or leverage email campaign software.

5.) Tracking deals: Use a spreadsheet for low deal flow or a CRM for higher deal flow management.

⭐ BONUS: Personalize your email campaigns with the help of ChatGPT, which can generate tailored content to make your messages stand out and resonate with recipients.

Do you have any other tools or processes you swear by for cold outreach? Share your insights in the comments!

In the meantime, if you need support with your search process, feel free to connect with me at redacted and I'd be happy to help!

Reply by a professional
from University of Illinois at Urbana in Naperville, IL, USA

I advise taking care regarding sending spam email. A colleague of mine wrote part of the CAN-SPAM Act, and founded the Institute for Social Internet Public Policy, which offers the service Get to the Inbox by SuretyMail (ISIPP.com). You can get their email mini-course on how to do cold email outreach right for free here: https://www.isipp.com/how-to-do-cold-email-right/ (I have no affiliation and am not compensated in any way for this mention.)

I also suggest taking a look at the FTC’s compliance guide regarding the can-spam act: https://www.ftc.gov/business-guidance/resources/can-spam-act-compliance-guide-business

Reply by a searcher
from Brigham Young University in Salt Lake City Metropolitan Area, UT, USA

Hi Kuldeep, some very helpful tips in here. I'm thinking about the use case where I cold outreach to a company, and the outcome is that I need to follow up in X weeks. I'm wondering what tools you use to automate follow-up if any, or at the least automatically remind you to follow up?

+17 more replies.

Join the discussion