This is a nationally recognized annual food and wine festival that has operated for 22 consecutive years, drawing 11,000-plus attendees to a premier waterfront venue each November. The event has been named the country's top wine and food festival multiple times by a major national publication, earned festival-of-the-year recognition from an industry trade organization, and has been cited among the best wine festivals in the country by a leading wine media brand. Revenue is diversified across three streams: sponsorship (55%), ticket sales (36%), and exhibitor fees (9%), with 30-plus sponsors and 250-plus exhibitors participating annually. What is being sold is the event itself: the brand and trademarks, domain and web presence, a 130,000-contact first-party email database, 55,000 owned social followers, sponsor, exhibitor and venue relationships, 22 years of documented operational playbooks, and proprietary technology built for sponsor and exhibitor management. The festival carries no employees or payroll. It is produced through an outside management company owned by the founders, which supplies year-round sales, marketing and administration under a management fee, with event-week labor contracted. A buyer will either continue a management arrangement or bring the function in-house, and the financials presented already reflect that cost. The institutional infrastructure around the event is a competitive moat. A port authority, a regional tourism authority, a tourism marketing district, and international trade partners do not merely permit the festival; they co-fund it, promote it, and depend on it as a cornerstone of the destination's culinary tourism strategy. In 2026 a major national airline and its co-branded credit card program became the anchor sponsor at roughly $315,000 annually, moving the festival to a two-day format at a single venue and driving a step-change in sponsorship revenue. The owners report that 49% of attendees are active wine club members and that 40-45% travel from outside the region, an unusually loyal, high-income audience. The co-founding partners are selling after 22 years of building the event and are seeking a strategic or platform acquirer, such as a media, lifestyle, hospitality or events company adding this property to an existing portfolio. The asking price reflects that positioning rather than a conventional owner-operator valuation. One co-founder is available for a defined post-close advisory period of 6 to 12 months, and the other is open to continuing in a broader operational or relationship capacity with the right acquirer. Senior staff are fully capable of running the festival independently. The civic relationships, venue position, and 22-year brand reputation cannot be rebuilt on any comparable timeline and transfer in full with the acquisition. 📍 El Cajon, CA 💰 Asking Price: $3,100,000 SBA Eligibility: SBA Eligible 🤝 Seller Financing: No View the full listing on Baton: redacted Interested? Message me or visit the link above to learn more and request access to the data room.