2026 Stanford ETA Primer
May 01, 2026
by an investor from McGill University in San Diego, CA, USA
I just finished reading the 2021 and 2026 Stanford “Primer on Search Funds” side by side.
Whereas the 2021 Primer felt like:
“Here is a niche entrepreneurial path for ambitious operators.”
The 2026 Primer feels more like:
“Here is an institutionalized lower-middle-market asset class.”
3 things stood out:
• The ecosystem became dramatically more professionalized. The new Primer formally introduces concepts like “catch-up” provisions, “super carry,” “board carveouts,” MOIC-linked vesting, and even a new 70-term glossary.
• Sourcing is now much harder. The 2026 Primer openly acknowledges that:
“Searchers have seen seller email response rates decline…”
And:
“Genuine and differentiated connection with potential sellers becomes more important…”
That’s a pretty major admission from Stanford. Spray-and-pray outreach is becoming less effective.
• Edge increasingly is coming from trust, credibility, relationship building, industry expertise, operational capability, seller psychology, and post-close execution. That’s a very different skill set than simply finding a company at 4x EBITDA and levering it up.
Curious whether others in the ETA ecosystem felt the same shift reading the new Primer.