Founded in 1998 by its sole owner, the company grew from a home-based start-up into a category leader with its own design, manufacturing, content, and fulfillment capabilities. The entire operation runs from a ≈48,000 sq ft seller-owned office and distribution facility: roughly 35,000 inventory bins across 200+ rack sections, a gold manufacturing department (jeweler benches, lasers, safes, gemstone inventory), dual laser customization stations, a photography studio, customer service, and administration. Customers are a broad base of individual consumers. Core customer female, roughly 18–35, predominantly U.S., three-quarters mobile, in a category that is inherently repeat-purchase (new piercings, style rotation, seasonal refresh). Management in place, VP of Operations with 23years' tenure and department leads of 10–20+ years; the owner works ≈10 hours/week remotely. The company employs 34 people (21 full-time, 13 part-time) with remarkable tenure, many with 10–20+ years. Purchase price does not include the inventory which will be negotiated separately. The real estate is also for sale and it's preferable to included in the deal. BLI attached. CIM available after NDA. Listing available at Transworld Buffalo website.