The Company is a professional hair smoothing brand with around 14 years of history. It was the first formaldehyde-free entrant in its category and remains the longest-standing brand built entirely around non-toxic formulations. The Company sells its core salon smoothing treatment and a growing aftercare line to stylists and consumers in the U.S. and internationally, including Canada, the UK, the EU, Australia, and New Zealand — markets with some of the strictest cosmetic safety standards in the world. The smoothing treatment accounts for about 80% of sales, with the aftercare line making up the rest. Being the established formaldehyde-free name is a real advantage right now: as states move to ban traditional smoothing chemicals, incumbents forced to reformulate are losing stylist confidence, and stylists are actively seeking out safe brands with a track record. Operations are lean and profitable. Two long-tenured leads — a VP of Sales and a VP of Education — run the commercial and technical side day to day, while customer service, fulfillment, finance, and digital are handled by outside partners the Company has worked with for years. There is no physical location to maintain. Customers come through distributor partnerships, professional marketplaces, direct e-commerce, education-led events, and a loyalty program. The fastest-growing part of the business is direct and e-commerce, which now makes up about 45% of gross revenue, up from under 10% a few years ago, and it carries better margins than wholesale. The Company is the #2 smoothing line on SalonCentric, L'Oréal's professional platform, and is also live on Amazon, Walmart, and Nordstrom. No single distributor exceeds roughly 9% of revenue, so the business isn't dependent on any one customer. Most of the heavy lifting is already done and paid for: a full rebrand, new product development, regulatory and clinical testing, and marketplace onboarding. Products are formaldehyde-free, independently tested by Intertek with emissions well below OSHA limits, and cleared for sale in strictly regulated international markets. Two new products are close to launch and two more are in development, so the revenue from that work is still building. The Company is a profitable, low-overhead brand with a clean regulatory position, direct and e-commerce channels that are growing and higher-margin, and a product pipeline that's already funded and in motion. 📍 Delray Beach, FL 💰 Asking Price: $4,873,400 View the full listing on Baton: redacted Interested? Message me or visit the link above to learn more and request access to the data room.