$2M Rev, Established B2B Trade Publisher, Three Niche Industry Brands
This is a fully integrated B2B media company operating three national trade publications serving the commercial construction, industrial pumping, and work truck fleet industries. Founded in 2007 and built over nearly two decades, the business generates revenue through print advertising, digital advertising, email marketing, lead generation, webinars, sponsored content, and a live event partnership at a major annual construction trade show. The owner reports customer churn of less than 10% in a typical year, and the three publications collectively reach more than 200,000 industry professionals.
The team is the business's most durable asset. The president has been with the company since its founding and manages day-to-day operations, sales, editorial, and creative functions. The owner reports that more than half of all employees have been with the company for over ten years, and the team carries approximately 300 years of combined experience across publishing, editorial, sales, graphic design, and marketing. A new owner steps into an operation that runs without the founder's daily involvement.
The owner is approaching retirement after nearly two decades of building the company and is committed to a smooth handoff, offering up to six months of transition support alongside the existing management team. The standout: the work truck publication holds an estimated two-to-one advertising volume advantage over its primary competitor,
and the event partnership at a major annual trade show contributes approximately $36,000 annually with room to grow.
📍Birmingham, AL
💰Asking Price: $1,182,000
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