$3.4M SDA, Premium Handcrafted Hair Topper and Extension Brand in Greer, SC

Company Overview: This U.S.-based consumer brand, established in 2015, designs and sells premium hair solutions to a global customer base, with the majority of demand in the U.S. The company operates a hybrid sales model that blends organic e-commerce with controlled, appointment-driven in-person channels. It has built category authority over several years and runs during standard business hours with a leased headquarters and remote-capable workflows. Product & Customer Base: Revenue is predominantly product-driven, centered on a leading hair topper line, with adjacent wigs, extensions, and accessories. A smaller service layer (consultations, styling, customization) supports conversion and retention. Approximately half of revenue comes from organic online channels, while the remainder is generated through high-conversion pop-up events and salon partnerships. The brand maintains a large owned audience and a broad, diversified customer base with robust repeat purchase behavior. Operations & Team: Day-to-day operations follow a documented, education-led customer journey that emphasizes trust, fit, and product selection. The in-house marketing team manages social content, SEO, and PR to drive owned demand and reduce reliance on paid media. Appointment-based pop-ups and stylist-led salon partners deliver high-touch consultations and in-person conversion. Production operates on established schedules, with owners checking in periodically and focusing on management, strategy, and finance. Key personnel have been trained to assume greater responsibility, and the company has implemented systematic processes over several years to enable scaled execution and remote oversight. Appropriate salon and retail licenses are maintained for in-person activity. Growth: The business has demonstrated steady multi-year growth, ranking among top-performing e-commerce peers and posting strong unit economics supported by high average order value and repeat purchasing. Demand is non-seasonal and supported by diversified channels that smooth volatility. Near-term growth opportunities include scaling the proven pop-up model into additional markets, launching permanent showrooms to extend in-person conversion, expanding internationally across both digital and physical channels, compounding PR and SEO, and deepening the core product line to lift average order value and lifetime value. Transition: The owners are exploring a sale from a position of strength and are open to partnering with a strategic buyer to reach the next level of scale while enabling a gradual step back for family priorities. They will provide extensive transition support, including structured training, documented handover of processes, introductions to key partners and personnel, and ongoing consulting as needed to protect momentum and ensure a smooth leadership transfer. 📍 Greer, SC 💰 Asking Price: $21,500,000 ? SBA Eligibility: SBA Eligible 🤝 Seller Financing: Yes View the full listing on Baton: https://www.batonmarket.com/market/businesses-for-sale/greer--sc/ae45de32-b7ca-4512-83c7-face73e623e5?utm_source=searchfunder&utm_medium=listing&utm_campaign=searchfunder_deal