4 months into an acquisition | website migration

June 22, 2025
by a searcher from University of North Carolina at Chapel Hill in Austin, TX, USA
I'm just over 4 months into the acquisition of a catering company in Austin, TX. The website was dated and a technical mess built on Wordpress many years ago. I've rebuilt the site in Webflow which will allow us to manage content much easier and showcase our product + updated branding, but before transitioning to a new site (same domain) I want to make sure I don't punish any SEO that is working for us. Currently about half of our inquiries (and proposals) come through a simple submission form on the website (i.e. people find us through our web presence)
Any tips/ self help you recommend?
from Washington and Lee University in Dallas, TX, USA
in Providence, RI, USA