$950K EBITDA B2B SaaS Marketing Analytics Business in Houston

A U.S. based B2B SaaS platform with over 25 years of operating history that provides advanced media and marketing analytics through a proprietary solution. The software quantifies, optimizes, and reports on the ROI of omnichannel marketing spend across TV, digital, print, radio, and more. The company serves large enterprises supported by multi-year contracts. Ideal customers are large consumer-facing enterprises in retail, telecom, healthcare, CPG, travel, hospitality, and financial services that manage complex, multi-channel advertising budgets. *Highlights* - 100% recurring SaaS revenue model with multi-year enterprise agreements - ~70% adjusted EBITDA margins and strong free cash flow conversion - Fully remote operations with a lean cost structure and scalable model - Diversified enterprise client base with long-tenured relationships - Proprietary econometric modeling with regional and global insights (210 DMAs, 40+ countries) - High retention, with some client engagements lasting 8–12+ years - Experienced management team positioned to absorb founder responsibilities *Reason for Sale* Founder-led since inception. The owner is seeking retirement and a full exit but is open to staying on in an advisory capacity during transition. *Growth Opportunities* - Expand outbound sales and marketing through targeted campaigns (Limited marketing investment to date) - Scale agency and channel partnerships to broaden distribution - Upsell within existing enterprise accounts and expand internationally - Introduce tiered pricing to capture SMB and mid-market customers - Leverage AI and automation to further enhance analytics and shorten onboarding *Capital Raise Details* We are seeking ~$1–1.5M in equity financing alongside SBA debt and a seller note to fund this acquisition. An LOI is expected to be signed in the next 1-2 weeks and we are actively looking to generate investor interest and engagement. Investors and lenders with SaaS, marketing technology, or analytics experience who can provide strategic support during diligence and post-close growth will be highly valued partners. If you are interested in learning more, please comment below or shoot me a DM. Thanks.