A quick example of what gets missed on the marketing side of an ecom/DTC deal

A few of you asked what this actually looks like in practice, so here is a pattern I keep running into. Take a storefront with clean financials and healthy-looking paid numbers. Dig into the digital side, and you find roughly 70% of organic traffic sitting in two keywords, a prior policy flag on the Meta ad account that was never disclosed, and an email list nobody has touched in two years. None of it shows up in the SIM or the QoE, and all three hit you in the first 90 days after close. I have built a way to surface this on a storefront in minutes, before LOI, without seller access. If you are evaluating a DTC or ecom deal right now, I will run it on yours and walk you through what comes back, free. Comment or DM me the deal you are in.