Still North (redacted is an ETA operating partner that provides Fractional CFO and strategic finance support to SMBs. We work with operators to assess accounting processes and determine the most scalable approach to financial operations. Our client base is largely ETA. With that, I'd suggest the skill set between an accounting and fractional CFO firm is different. Secret CFO wrote some great pieces on the difference between a great controller and adaptable CFO. That's not to say that a firm can't do both, but it's rare if they're flexing talent across those divisions. Still North's CFOs have all sat on executive leadership teams charged with driving public, private, and PE-backed businesses - true executive-level partners for the ETA CEO.

Sorry, I can see this is a little while back, but if you're still looking for a Fractional CFO that can help with all accounting tasks (I have have an internal team that also does bookkeeping), would love to connect and potentially help.