Accuracy of ZoomInfo’s Revenue Data for Deal Sourcing?

searcher profile

August 12, 2025

by a searcher from Ivey Business School at Western University in Toronto, ON, Canada

Has anyone here found ZoomInfo’s company revenue data to be reliable? I’m looking at using it for preliminary screening of acquisition targets, but I’ve heard mixed reviews—especially where the reported revenue seems inconsistent with company size or other public info. If you’ve used ZoomInfo for deal sourcing, how accurate have you found their revenue figures, and do you cross-check them with other sources before reaching out?
0
20
262
Replies
20
commentor profile
Reply by a searcher
from Queen's University in Toronto, ON, Canada
non of these companies are really good at it. Even a premium brand like D&B has to model out sales and employee numbers based on a really small sample size per industry that they collect data from. I have yet to find a really good and accurate source for small businesses.
commentor profile
Reply by an intermediary
from Cornell University in Salt Lake City, UT, USA
I don't think revenue numbers are incredibly accurate. It's hard to get data especially on businesses making less than $5M in revenue. If you apply the filter, you will also filter out companies that they weren't able to find revenue data on, which reduces your contact list dramatically. I wouldn't use the filter and then just ask the seller for rough numbers on their revenue while you are on the phone with them
commentor profile
+18 more replies.
Join the discussion