Acquiring a Franchise? - YES - NO - MAYBE

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October 05, 2021

by a searcher from Columbia University - Columbia Business School in 1835 Palisade Ave, Teaneck, NJ 07666, USA

I ask this question re: franchises as a acquistion choice because I had never considered it as an option until very recently. I re-evaluated my search criteria this past summer and decided to do a very tight geographic search and find a company that allowed me maximum flexiblity to spend with my family. It also became more important to me to acquire a company I could grow and run for the long term and only sell if I decided to. Once I decided what was really important to me, all of sudden a franchise seemed worth a look.

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Reply by a searcher
from Columbia University in 1835 Palisade Ave, Teaneck, NJ 07666, USA
Thanks so much everyone for your insight. All super helpful. To provide more context, I asked the question re: franchises as a acquistion choice because I had never considered it as an option until very recently. I re-evaluated my search criteria this past summer and decided to do a very tight geographic search and find a company that allowed me maximum flexiblity to spend with my family. It also became more important to me to acquire a company I could grow and run for the long term and only sell if I decided to. Once I decided what was really important to me, all of sudden a franchise seemed worth a look.

I forgot about the Jim Sharpe article so thank you @Joel Potts for sharing the link.


@Robert Kennedy ...thank you for this ...exactly the nuanced details I needed to hear to hear on what to look out for and questions to ask when I speak with franchisors and their franchisees
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@Sam Page ...thank you so much for the thoughtful response. This is very helpful. I would love to follow up with you to chat more once I get down the road on evaulating franchises. Re: growth, I am wondering if it is possible to find the needle in the haystack franchise that allows you to grow revenue without a geographic expansion -

@Ryan Olander...thanks very much for sharing your story, I would love to chat more and will DM you.


@Ernest Benjamin...thanks for your comment on brand and location...I had really discounted brand as I was thinking of it more as acquiring an independent business with backoffice support for marketing, etc. I spent the last decade working for a nonprofit SBA lender which was industry agnostic and focused on underwriting good solid businesses so I have to de-program myself I suppose.

@Ryan Morris, thanks for your insight on the key points to consider - industry, brand and passion. I am meeting this afternoon with what I think of as an executive recruiter for franchisors - they had me take a personality assessment and then match me with franchises that fit your work style, background, interests, etc. Deciding on an industry has admittedly been a struggle for me during the search process so if nothing else taking a look a franchises may help me narrow down industries that I can get excited about.


@Jarryd Osborne...great point Re: profit margins, I am adding this to my list as I prepare to speak to the 'franchise recruiter' this afternoon. As I mention above, I am looking for the needle in the haystack that allows growth without multiple locations.

Thanks all and apologies for the loooong post. Enjoy the rest of the day!
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Reply by a searcher
from University of Pennsylvania in Washington, DC, USA
Curious to think about what the multiple discount/premium you'd pay for franchises, and the specific driving forces behind that. For example, if a franchisor has limited brand recognition (essentially assume no value add), and a franchise royalty fee of 5% revenue, depending on the EBITDA margins can be tremendous impact

Let's say an Independent has 20% EBITDA margin, and you want to pay 4.0x. On $1M EBITDA would be $4M EV. The similar Franchise will have 15% EBITDA margin, so actually $750K EBITDA. For the same EV, the Franchise would be a 5.33x. That's a 1.33x drag for being a franchise!

Higher base EBITDA margin, lower the drag. With 45% Independent EBITDA margin ($2.22M revenue), EBITDA = $1M, 4.0x multiple, EV = $4M, the Franchise would have 40% EBITDA margin, EBITDA = $889K, same EV would be 4.50 or a 0.50x drag.

So pricing about a 1.0x drag could make sense! Not to mention the illiquidity of the asset, since potential buyers are limited / institutional investors may not want to touch due to non-compete clauses (can someone confirm?)

Can share quick model. Any thoughts?
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