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by a searcher
5yrs ago
from University of California, Berkeley
in Berkeley, CA, USA
I ran an Amazon store for a CPG brand for a couple of years--make sure you keep an eye on changes Amazon is going to make so you can stay ahead of them and have contingency plans in place. Amazon is unpredictable.
reply
by a searcher
5yrs ago
from Massachusetts Institute of Technology
in New York, NY, USA
I think I saw that deal on a brokerage website. What I think is good about it is that it's a fully remote operation, has upside from better management. What made me pause was the highly cyclical nature (which means you'll need a bunch of working capital to grow - your supply chain lead time will be in the 2+ months) and Amazon is a platform that is less forgiving than others - so improving your rankings, keeping reviews strong etc. will require a lot of attention. Overall I'd say make sure that your purchase multiple will compensate you for those risks!