Acquiring Digital Marketing Agencies

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April 29, 2021

by a searcher from Yale University - School of Management in Moscow, Russia

Does anyone have experience with acquiring digital marketing agencies that run clients budget, handle their reputation online or do performance marketing of various types? (e.g. SEO/PPC/CPA/mobile/SSM) Their revenue seems very recurring to me (long term contracts with fixed rates of % of the budget), but I haven't heard about anyone buying them.

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Reply by a searcher
from Ivey Business School at Western University in Toronto, ON, Canada
I'm close friends with a Director of Finance at a Digital Marketing Agency. Happy to connect you guys - he's familiar with and enjoys talking about the PE and search fund landscape, so it could be a good conversation (especially as he's unbiased - i.e. he's not looking for a transaction or to be an advisor).
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Reply by a searcher
from Fairfield University in New York, NY, USA
This is interesting, not something that I'm super familiar with (I'm looking more for Industrial assets). However, these are certainly attributes that are interesting to all investors. Keep us posted of your progress!
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