18 - Acquiring an $8m Distressed E-Commerce Biz
Today's story is about a turnaround in progress. Mike Brown has acquired a struggling e-commerce business. It did $8 million last year during COVID, so it's a sizable operation. But the previous owners overreached and found the business imploding under debt. Mike stepped up and bought it a few months ago. He's in the thick of it right now, and in my conversation with him, he's super transparent about the whole thing. His numbers, his scrappiness, his sense of panic at times. It is a very real struggle. Another thing to call out: I love how Mike talks about his path to acquisition entrepreneurship, to acquiring a business. He talks about being acquisition-curious, which probably many of you are, and it's why you're listening to this podcast. All in all, a fascinating conversation with Mike Brown. Here he is.

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