One of the classic pitfalls when buying a business is: Mistaking what is essentially a glorified job for the owner, for an actual business. Case in point. Today's guest Tato Corcoran bought a manufacturing business. But one that the owner had optimized for his own comfortable lifestyle, to the detriment of everything else about the enterprise. When Tato took the keys, the business: was doing just $400,000 revenue employed 3 people hadn't maintained equipment and hadn't raised prices in close to a decade And oh by the way, Tato knows nothing about manufacturing. For the first 4 months of her ownership, she cried on her kitchen floor — every day. Tato Corcoran & the business she boughtWell, 18 months later, and Tato has more than doubled revenue. 2023 closed with over $1m in sales. There is a lot of detail in this episode; Tato shares everything. Let me call out a few to listen for: How she used snail-mail campaigns to reach owners during her search How the value of the business's real estate factored in to her risk analysis How she cracked the code on hiring Buckle up for this adventure with Tato Corcoran, owner of Brandt Molded Marble.

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