281 - White-Collar Sisters Buy a Blue-Collar Business
You know how intimidating the deal process can be as a first-time business buyer with no finance background. You know how intimidating it can be if you've only ever worked in an office, then buy a business and find yourself managing crews in the trades. And that describes sisters Julie & Janna Hottinger. But there was more. Julie & Janna not only didn't have finance backgrounds, they didn't really have much general business experience, coming as they did coming from the worlds of public health & philanthropy. And finally, as women, there was that nagging doubt around how people in the trades might react to them as new & inexperienced owners. Well, let the Hottinger sisters be an inspiration if you are struggling with your own self-doubt. Julie & Janna Hottinger in the shopJulie & Janna bought a business that builds custom cabinets for offices. It did about $2.1m in revenue in 2022, the year before they bought it. This year, they're on track to hit $3m, nearly 50% growth. This is the story of how they took the plunge and have had a strong first 9 months as owners of Signature Woodworking. Please enjoy this journey into buying a business with Julie and Janna Hottinger.

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