336 - From Tech Sales to Forklift Repair
Today's guest was vacationing in Hawaii when he received an ominous request from his office.
They were asking him to "hop on a quick call."
He knew what it meant; he'd been on the other side of those calls before.
And just like that, a 10-year career at SAP came to an abrupt end for Shaugn Lindley, victim to the layoffs sweeping tech.
Well, after some soul searching and reflection, Shaugn decides on buying a business for his next chapter.
And today he owns forklift repair business R&R Lift:
‍Decades of history
Great margins
B2B essential service
Combination of recurring and repair revenue
More demand than he can handle
And last but certainly not least, a glorious 1990s vintage website
You can hear my enthusiasm for this business.
Drool-worthy 90's websiteTwo key features of Shaugn's story to call out.
First, how he initially lost the business to a competing buyer. Happily that deal died, and it came back to Shaugn. We discuss the importance of hanging around the hoop.
Shaugn at R&R LiftSecond, how Shaugn leaned on an experienced business buyer (and former Acquiring Minds guest) for counsel & coaching through his search.
Now, of course many searchers ask for help, but Shaugn formalized the engagement and volunteered to pay his coach for the time. The model worked well; we unpack it.
Here is is Shaugn Lindley, owner of R&R Lift.
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