Today's guest had near perfect business-buyer fit. Brian Hartman had helped build 2 tree businesses in the Atlanta area when he decided to buy himself a business. He considered other industries during his search, but when he an opportunity to buy a tree business came along, he pounced. That decade-plus in the tree industry was a big part of how Brian could hit the ground running in his acquisition. He almost doubled it his first year of ownership. But notice I said part of how he did this. Yes, Brian has what you might call unfair advantages that accelerated his progress. But there is a lot that Brian did that someone from outside the tree business could also do. Brian working in the businessListen for how he dialed in his digital marketing. Also, he's recently acquired a second business, halfway across the country, where he does not have a network. So there is a lot to be learned from Brian's experience even for those of you who don't want to acquire a business in the industry you come from. You'll hear us mention Adrian Pinto a few times, who invested in Brian to help supercharge the growth. I'm proud to say that Brian & Adrian met through Acquiring Minds; Adrian's past 3 interviews are linked in the show notes. OK, here is Brian Hartman, owner of Northside Tree Professionals.

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