Jordan Carter's search was brutal. It took him years to acquire his business, and he and I spend a lot of time going through it to really understand how months can just slip by when doing a search, especially when doing it part-time. Especially when you don't have a targeted industry. Especially when you're trying to raise money piecemeal from investors. There's much to be learned from Jordan's hard-won views on search, so hopefully this interview will enable you to shortcut a lot of what Jordan learned on his own. I know it caused me to think hard about doing a full-time search versus a part-time one, as well as the most efficient way to raise capital for a search deal in 2022. Spoiler: there is a happy ending to this search. Jordan did buy an awesome specialized business with low competition and high demand. It's grown 40% in the two years since he acquired it, so you're going to hear all about that as well and how he brings value to a super-niche business that he was completely new to. Enjoy this conversation with Jordan Carter, owner and CEO of BNA.

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