Toni Kononova bought an interesting business: ghostwriting and editing for people who want to self-publish a book. Clients include authors who want to be the next J.K. Rowling, to older folks recording their lives in the form of a memoir, to convicted criminals in prison. It was a fully remote business and a small one. But Toni saw this as an opportunity to take the skills she's developed in Silicon Valley — she worked at Google when she bought the business — and make an underperforming business grow. Buying small also meant less risk, which was attractive to Toni. As you'll hear, this was not an all-in acquisition. At $500K it was certainly big enough to matter, but not so big that it would mean financial ruin if it didn't work out. This is not the full-time searcher expecting to go full time in their acquisition, and I think you'll appreciate hearing this somewhat unusual approach. Enjoy my conversation with Toni Kononova of Write My Wrongs.

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