Actively looking to talk to DTC and ecom buyers about digital marketing DD

May 13, 2026

by a professional from Michigan State University in New York, NY, USA

Been running discovery conversations for a few weeks on a research project specific to how buyers evaluate digital marketing health pre-LOI on ecom and DTC acquisitions. I have had great conversations, but I am specifically looking for more active searchers currently evaluating deals in this space. If you are actively searching in DTC or ecom and would be open to a 20-minute conversation, drop a comment or send me a DM. Happy to share everything I have learned so far in return :)

Reply by a searcher
from Cornell University in Philadelphia, PA, USA

Hi, going through this now. Generally, I look at customer reviews, CAC, return rates, sales and SDE growth, advertising spend as a % of sales, etc. happy to chat more.

Reply by a searcher
from University of British Columbia in Vancouver, BC, Canada

I am also interested to talk to searchers in this space. are they able to identify opportunities during DD - especially where CAC and ad spend is concerned.

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