Advice on hiring fractional CMO/other staff for small e-commerce company?
July 13, 2021
by a searcher from National Defense University in Santa Rosa Beach, FL 32459, USA
I'm approaching the closing date on an e-commerce retailer with a little over $6M in sales and struggling to determine how best to staff it for growth. (It will be my first e-commerce company.) I'm contemplating hiring a "fractional CMO" to provide the expertise for marketing efforts but I'm not sure this business is big enough to justify even a fractional CMO at this stage. Does anyone have advice on this decision (or any other staffing suggestions for a new acquisition that isn't coming with employees)? Thanks in advance!
from Indiana University at Bloomington in Austin, TX, USA
If so, you've got a few options here: 1) Hire a fractional CMO who can come in and cast vision, create a strategy for how to achieve it, and then put the plan into action. This can work extremely well - however, you often get just a single perspective (and still need to hire other folks, who can implement. Doing this well, takes time (6-9 months time to value). Alternatively, you could bring in an agency who can rapidly bring into view multiple perspectives to create a vision, strategy, and then help you implement it using outsourced staff. There's then a 3rd option which is a hybrid (something we've done before).
Be more than happy to connect and share lessons learned or just point you to some folks who may be helpful. Feel free to DM me if I can be helpful.
from Boston College in Cambridge, MA, USA