AMA: First add-on acquisition completed for my MSP (IT Services) Platform

investor profile

October 04, 2024

by an investor from University of Nebraska - Lincoln in Austin, TX, USA

I want to open up an AMA (Ask me anything) about my company's recent add-on acquisition of a managed service provider in Portland Oregon. I acquired my platform business in June###-###-#### I think this AMA might be valuable for others just acquiring their first, and potentially looking for add-on acquisitions as a strategy. I love breaking through the boundaries of what most people think is possible. The world is full of made up rule & guidelines, once you break through a few you start to realize how you can really chart your own path.

Every deal is different, but there's the unique things about this one:

-proprietary deal

-no broker involved, only the seller's lawyer

-sourced through posting on Reddit

-an absolutely transformative deal...has increased my business's recurring revenue from 65% to more than 80%

-believe there was true alignment of core values, we shared everything with them prior to close (what we are and what we are NOT)

-sellers considered doing 100% seller finance (due to tax benefits) but ultimately preferred 100% cash, resulted in 20% discount to initial purchase price.

-2 sellers (1 wanted to leave the business entirely, 1 wanted to stay and grow), they were struggling with growth due to being excellent engineers and poor marketers

-structured phantom equity for seller who wanted to stay & grow so I wouldn't have to restructure my entity

-no outside investors, used cash generated from last year to acquire with 100% cash

-closed deal in 6 weeks from signed LOI, 9 weeks from initial meeting

-Legal was bill extremely low (my lawyer Eli Albrecht said: "I think this was a record for lowest billables on a deal").

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commentor profile
Reply by a searcher
in Houston, TX, USA
A few questions.

Can you talk about...
1) how you blended the company cultures
2) your messaging to the platform and acquisition company employees regarding the acquisition? y
3) how your integration strategy changed from your first acquisition to the add-on?
4) what did you not anticipate (good or bad)?
5) what things did you do well in the merger? What would you improve on future add-ons?
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Reply by a searcher
in Costa Mesa, CA, USA
Congrats Ben! I found SMB Scoop early in my ETA journey and your insights and details have been SO SO valuable! Thank you for your contributions to the community. Stoked to see you growing through acquisition even further!

Was the subreddit an MSP specific one where you found the other company posting, asking similar questions, sharing grievances, or an ETA focused one advertising for sale?
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