Amazon Business Acquisition?

searcher profile

October 24, 2025

by a searcher from Northwestern University - Kellogg School of Management in Chicago, IL, USA

Hi all, I've been mostly a lurker, but learned a ton from this community. My IOI got accepted for an e-commerce business that operates exclusively on Amazon. It's a mix of household and personal care products that are low-cost $, but frequently used items. The revenue is growing at 20-30%/year. EBITDA is growing at 5% due to increased TACOS and product mix. I would love to connect with someone who is knowledgeable in the Amazon FBA space, preferably with operational and/or acquisition experience, to chat about valuation, watchouts I should be considering, and questions I should be asking before going all in. Comment here or DM me. Thanks in advance!
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commentor profile
Reply by a searcher
in San Diego, CA, USA
I used to be a decently sized Amazon seller and built my business from the ground up. One policy change, competitor complaint, or algorithm tweak can tank sales overnight. I also dealt with constant consumer fraud issues, and Amazon almost always sided with the buyer at my expense, even when the claims were undeniable. I lost over $10K to false claims in 2023 alone. It’s a much riskier business to buy, especially when layered on top of a customer-end market like this.
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Reply by a searcher
from University of Virginia in Los Angeles, CA, USA
I won't say I ran an Amazon shop as a business, but I have two cents to share as I had a shop on Amazon selling print on demand merchandise. A one person operation. Practically, a hobby. I have a shop on Etsy for more than two years now, and I'll tell you one thing. Amazon for sellers is hell. The interface is not designed for humans. Seller support is ran by very bad, pre-GPT AI that routinely makes mistakes in analyzing your products and performance, often leading to penalties, inventory liquidations (it means that they throw your merchandise in trash), disappearing your listings, you name it. Seller support is incompetent. You won't be able to list a simple product without looking for help on seller forums where similarly forlorn sellers try to pull collective knowledge to solve issues. It's broken. And the space is full of fake shops that are inflated for the sake of selling them as a business. If you really want to go into that space, triple down on due diligence, question everything you see, and set the seller on a seller note linked to the shop performance. It's a space notorious for scamming.
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