Amazon-heavy eCom deal under LOI – stock vs. asset sale for account continuity

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by a searcher from Cornell University
in Philadelphia, PA, USA

2mos ago

Amazon-heavy eCom deal under LOI – stock vs. asset sale for account continuity

Hi SF Community, I’m under LOI on an e-commerce business where the majority of revenue runs through Amazon. Looking for input on deal structure, specifically stock vs. asset sale. I have heard some high level anecdotes that a stock sale may be preferable to preserve the Amazon seller account and avoid any disruption or risk of suspension during transfer. Have others successfully transferred Amazon-heavy businesses via asset sales without account issues? Appreciate any firsthand experience or recommendations!

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reply by a searcher 2mos ago
from University of California, Irvine in Irvine, CA, USA

I have changed Amazon account ownership a few times without any issues. The ownership of the Amazon account should not be the deciding factor in whether to pursue an asset or stock sale.

reply by a professional 2mos ago
from University of Notre Dame in New York, NY, USA

We just closed an e-comm deal for a client that required the transition of Amazon, EBay and Walmart accounts and it was structured as an asset sale. From a transition perspective, I still think structuring as a stock sale makes more sense for this type of transaction, but this specific deal had circumstances that necessitated an asset sale. Happy to chat through (can also potentially connect you with my client who just closed). Shoot me a DM or email me at redacted