An approach to hold your Marketing Agency accountable for results

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by a professional from Northwestern University - Kellogg School of Management
in Seattle, WA, USA

6yrs ago

An approach to hold your Marketing Agency accountable for results

As 2020 gets underway, many companies are wondering how to hold their marketing agency accountable for results. redactedare some thoughts on paying a B2B Marketing Agency for performance.
redacted

1 Like

134 Views

reply by an investor 6yrs ago
from Arizona State University in Scottsdale, AZ, USA

Good read! Would this scale downwards, if you have a much smaller marketing budgets and your leads are not all web generated or are a combination of walk-in in store business? Interested in other propel thoughts?

reply by a searcher 6yrs ago
from Harvard University in Palo Alto, CA, USA

Great stuff!