Any advice for Amazon FBA marketing spend?

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January 26, 2023

by a searcher from Dartmouth College - Tuck School of Business at Dartmouth in Milwaukee, WI, USA

Thinking about Amazon FBA businesses - does anyone have a good sense of what you spend on marketing? Any advice on how best to think about Amazon FBA marketing - what vendors to use, how to spread the spend around? Thank you!

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Reply by a searcher
from The University of Michigan in Boston, MA, USA
generally you are supposed to think at 10% tacos (spend/all sales (organic + ad). i would focus on smaller /light weight items, i have found consistent profitability very hard to achieve with larger items due to the combination of freight and adv cost.
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Reply by a searcher
from Cornell University in Salt Lake City, UT, USA
We've used Mckay at https://fivestarcommerce.com/about/ for years. He has many clients and would be able to give you a good idea on what they spend.
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