Any Interest in an "Inside the Mind of a Seller" Article?

A close friend of mine is at LOI phase of selling his business and we have had several lengthy conversations. I am supporting him as both an advisor on the strategic side of things as well as a personal friend to help work through the psychological/emotional elements of choosing the right buyer and letting go of the business he has spent 10 years building.

I would not use specific identifying names or details, but am considering writing about his experience and perspective as a way to help buyers/searcher understand the mindset, language, motivators, etc. of someone on the other side of the table.
Would this be useful?

What would be of more interest... buyer 'strategic' considerations or 'personal' considerations?