Any thoughts/experiences on how to define a successful brand strategy for your search fund?
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by a searcher
from Rice University - Jesse H. Jones Graduate School of Business
in Frankfurt am Main, Deutschland
in Frankfurt am Main, Deutschland
5yrs ago
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by a professional
5yrs ago
from Harvard University in Indianapolis, IN, USA
from Harvard University in Indianapolis, IN, USA
When it comes to searching, it is all about your personal brand.
Logos, domain names, etc. are a must have, but the brand is you. Why should a business owner, like, trust, and transact with you? What is special about you that should give them confidence that when they turn the keys over to their baby you won't drop them down the drain? Who within your personal network can vouch for your character?
Logos, domain names, etc. are a must have, but the brand is you. Why should a business owner, like, trust, and transact with you? What is special about you that should give them confidence that when they turn the keys over to their baby you won't drop them down the drain? Who within your personal network can vouch for your character?
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by a searcher
5yrs ago
from Rice University in Frankfurt am Main, Deutschland
from Rice University in Frankfurt am Main, Deutschland
Great insights, everyone! Here are also some great tips on how to find a great name: redacted
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