Anyone buy a CPG company with no direct to consumer?

May 25, 2025
by a searcher from Colorado State University in Seattle, WA, USA
Looking closely at a CPG company that has a relatively commoditized product that they sell through wholesale at solid margins.
A component of a growth strategy could be to develop a direct to consumer channel. The brand is likely unknown to most, so I view the social media + paid advertising as essentially starting from scratch. So perhaps more of a long game to diversify instead of short term growth.
I’d imagine others in this community have pursued this situation before - would love to learn more about those experiences.
Thanks
from Emory University in Tucson, AZ, USA
from Duke University in Chicago, IL, USA