Anyone have experience / perspective on churn rates, CAC, LTV in the fitness industry?

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July 01, 2025

by a searcher from University of Texas at Austin in Dallas, TX, USA

I’m considering a deal opportunity in the fitness space and have delved into the customer data on CAC, LTV, churn, etc and I’m trying to understand how it compares to the industry. Thanks! If the deal gets under LOI, I may look for an operating partner too, so I’m happy to connect for a chat!
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Reply by a searcher
from Wilfrid Laurier University in Hamilton, ON, Canada
I have experience operating in the industry, specifically the boutique group fitness space. Is that the space your opportunity lies?
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Reply by an admin
from Massachusetts Institute of Technology in Portland, OR, USA
^redacted might be able to help here.
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