Anyone willing to share insights into project-based residential businesses?

I’m looking at a residential home renovation and landscape design/construction business. It’s fully project-based. I realize this type of business lacks most of the ideal characteristics for a search acquisition, but the numbers look great under the current owner. Does anyone have insights they’d be willing to share them here or schedule a time to chat?

some questions are:
- how cyclical is the industry?
- how price sensitive are customers? Is it possible to grow and retain margin?
- is it possible to scale these businesses beyond say $10M in a large market?
- does a good brand drive business in a large firm or is key-man risk unavoidable?