Didn't they just change the laws so people can sell hearing aids over the counter? Maybe the disruption is part of your thesis but just be ready to account for that headline risk shift in the industry.

OTC hearing aids are typically the "reading glasses" of the optometry space. Audiologists (the good ones anyways) typically fit wearers with more advanced hearing aids that correspond to their lifestyles, technology needs and requirements for power. The pricing is usually pretty high for the initial fit but those fees many times cover subsequent visits, tuning and some repairs. I've been with a group in Colorado for over 20 years and during that time I haven't always lived in Colorado. It's a special relationship that I've not seen with other healthcare fields. Happy to chat further or provide contacts in the space.