Two parts to this answer.. risk of disruption is high to very high if the company is providing manual sales training to enterprises and creating enablement material without the use of AI.. and not planning to in future either. Risk of disruption is moderate to low if the company is pivoting and partnering with CRMs, helping create enablement material using AI and scaling that practice. CRMs/vendors will still need to create/update enablement for enterprise clients, this company could establish itself as a trusted partner/platform for multiple vendors. I am assuming they have existing relationships already. Without having additional info, specifics.. hopefully this is helpful.

+1 to Gunveet here. We're already seeing significant activity in the space with AI SDRs, different buying journeys for customers, etc. Value will come from ability to understand these well and integrate with existing human processes. Implementation and integration implies a more technical and likely vendor-specific focus, unless you can develop some vendor-neutral frameworks that guide the human side of the activity as businesses navigate these changes. Given your hints on existing business model above my gut says disruption to the business is likely to be high