Atypical Funding/Investor need: adding a new products outside of current focus

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June 01, 2026

by a searcher from Texas A&M University in College Station-Bryan, TX, TX, USA

Currently our focus is wine distribution in Texas. That consists of a mix of grocery retail (Central Market and HEB), smaller retail and on premise sales (restaurants, wine bars, ect.). With the current stagnation in wine sales nationwide, I have been looking at ways to expand our offerings, while utilizing our infrastructure. We now have opportunity's with our grocery store customers to use our existing relationships and infrastructure to bring in new grocery items for them. There is demand for items such as Italian durum wheat pasta, EVOO, and specialty baked goods. As an existing approved vendor, it is a shorter process for us to get things approved as we know the system and the buyers. We also have existing warehousing and delivery capacity, as well as relationships in international logistics, government compliance, and manufactures in Europe. Being that this is outside of our current NAICS and a new venture for us, it is not something I think we can raise debt for. Or if we can, it is something I don't know how to as it is outside of my experience. Let me know if you know of some ways to raise funds. Use of funds will be to purchase and import grocery items to sell in to Texas Retail Grocery. There is the possibility of expanding to other grocery chains in other states, with the same products lines. This is based on relationships I have with brokers. Let me know what ideas you have for finding funding for this venture.
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Reply by a lender
from Eastern Illinois University in 900 E Diehl Rd, Naperville, IL 60563, USA
It may be possible to finance the growth of a new division for your business via debt. That will all depend on how much cash flow your existing business has and what type of projections you have put together. But you could potentially do this even via SBA financing. I would be happy to see if there are any debt options for you. You can reach me here or directly at redacted
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Reply by an intermediary
in Austin, TX, USA
Why not distribute the beverages that are taking away wine's market share: energy drinks, et al? Seems like a safer bet and more closely aligned with your infrastructure and NAIS.
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