B2B pay per lead agencies

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January 28, 2025

by a professional from Taylor University in Parker, CO, USA

Hi, looking for recommendations on any cold outreach (LinkedIn, DM, call, text, email) on B2B per scheduled meetings? Anyone you've used personally and have seen success with is appreciated.. For context - ICP are companies that spend $1M w/UPS or Fed parcel annually. Thanks!

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Reply by a searcher
from Baylor University in Hampton, VA, USA
I have used a few different services where you only pay for booked appointments and where you pay a monthly fee and they are supposed to fill your calendar. Have had mixed results with both.

I have had the best luck using a few tools and self-managing. The issue I've had with agencies is that the cost/lead usually ends up being too high. Avg spend with lead gen agencies was 2-5k/m and we'd see 5-15 booked calls.

Instead I've been using the following tools with about the same results I saw from agencies with roughly 1/4 the cost:

GoHighLevel - CRM to manage leads (https://bit.ly/GHLcrm)
AgentFrank - AI Cold Email Outbound (https://www.salesforge.ai/agent/frank)
Buzz.ai - Linkedin Outbound Automation (www.buzz.ai?via=josh)
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Reply by a searcher
from James Madison University in Fairfax, VA, USA
Greg - I've been setting up cold B2B outreach campaigns via LinkedIn and email and have a few connections I can send your way. Happy to talk more about it with you. I'll shoot ya a DM.
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