Best Practices for Soliciting Feedback on a new Brand Identity

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December 03, 2025

by a searcher from Columbia University - Columbia Business School in Arlington, VA, USA

Hey everyone, I'm working on bringing a cleaning product from the wastewater/commercial kitchen cleaning business to multifamily apartment management to help owners/managers reduce clogs & plumbing costs. I want to private-label the product under a new brand identity that conveys the product's value to my target market, and want to solicit feedback from owners/managers a few brand concepts I've developed. Can anyone who's been through a similar experience share what worked for them and what didn't, or offer any thoughts on how to quickly/cheaply get feedback on brand concepts?
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Reply by a searcher
from The University of Chicago in Santa Cruz, CA, USA
I've done branding work in corporate incubations, not SMB. I would recommend not spending too much time on branding - just pick something that works - and then get some trial users. You will learn a ton from them that might not expect and will help with final branding.
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