The prop search game has changed. Owners are getting bombarded with calls and emails constantly now. redacted

This is the exact question most people eventually ask when they try to go off market. You cold call, email, message on LinkedIn, maybe get a few replies but they're mostly dead ends. The real issue isn't effort, it's process. Most outreach is built on generic lists, weak targeting, and messaging that doesn't land with business owners. You might get a deal, but you're mostly rolling the dice. That gap is what led me to start Sorsa Capital, a white-glove buy-side advisory that builds and runs your entire off-market sourcing engine, start to finish. At McKinsey, I worked with PE firms to design sourcing systems that actually worked. We focused on tight industry selection, layered data, and disciplined outreach that drove real conversations. Now I run that same process on behalf of buyers who want a more strategic and consistent path to deal flow. Sorsa is just launching, and I'm offering a discounted retainer to a small group of early clients. If you're serious about building a real pipeline and moving beyond chance-based sourcing, happy to connect.