Book suggestions / required reading for email outreach strategies?

searcher profile

November 14, 2020

by a searcher from University of Alberta - School of Business in Calgary, AB, Canada

Looking for suggestions on books / required reading for data-driven email marketing, conversation rate optimization, etc.

Thanks in advance!

4
8
163
Replies
8
commentor profile
Reply by a searcher
from Curtin University of Technology in San Francisco, CA, USA
Email outreach:

Predictable Revenue (Aaron Ross)
BreakthroughEmail.com (Bryan Kreuzberger)

There are plenty of other sources to read but the above mentioned resources are sufficient enough for you to think from first principles when it comes to cold email outreach.

Hope that helps, Mitch!
commentor profile
Reply by a searcher
in Cape Coral, FL, USA
^redacted‌ Fanatical prospecting by Jeb Blount is a game changer for my organization. I was recommended the book by my business partner. He grew the efficiency and effectiveness of his sales team 10x by applying this book under a year.
commentor profile
+6 more replies.
Join the discussion