Broker outreach question

by a searcher from North Carolina State University

2 years ago

I am planning to start emailing brokers with a concise write-up of what kinds of businesses I am looking for, and a brief background on me. My goal is to get onto their buyer's list. I was originally planning to send it out as a short email with an 1-page flyer attachment. After reading more, it seems that might not be a good idea, as the messages will likely end up in the spam folder. So, I now plan to send the content in an email. 

My question is: Do the brokers prefer to see a plain text email or a nicely formatted HTML email with pictures? Also, do brokers even want to see an email or do most prefer a phone call?

8 likes
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43 comments

professional from University of Southern California - Marshall School of Business

If you don't show your proof of cash for the down payment and dealmaking costs, at the minimum, don't expect too many of the best brokers to respond to you in ways you like. No matter what format and other content you lead with.

2 weeks ago | like reply | 2 likes

searcher from Ivey Business School at Western University

Don't do any formatted emails with pictures. Just include your requirements in simple bullet point form and request a meeting with the broker to introduce yourself.

4 months ago | like reply | 0 likes

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