Business Broker Outreach

December 07, 2022

by a searcher from Heriot-Watt University in Boston, MA, USA

Good day all,

While I am looking at a few possible deals I am also looking to add more to my deal flow funnel. Does anyone have tips or strategies to increase deal flow? I'm especially focused on the broker community, and I have a geographically narrow search. Any email or letter templates, any swag tricks, networking, anything that catches the eye of brokers and makes them more willing to share quality deals?

Thank you,

Marc

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Reply by a searcher
from Heriot in Boston, MA, USA

Thank you Delia. Appreciate you taking the time to offer a response and I agree with your commentary. Allow me to offer a little more context to my question. I have defined my buying criteria and I have communicated my level of seriousness to brokers. I've done this via email but I've contemplated sending written letters. Have you or anyone else found that to be a good use of time? I know what I do with letters.... trash! But I'm trying to differentiate my approach. Has cold calling brokers been a successful strategy? Has anyone purchased leads? I know many programs sell these but from my research they aren't worth the money. Also open to non broker methods of increasing deal flow. Thanks again Delia and to this wonderful community.

Reply by a searcher
from Liberty University in Roseville, CA, USA

Brokers want to build relationships with potential buyers, so it's in their benefit to share deals with you.

The only thing they care is to know you're a serious buyer - they don't want people that will waste their time.

So coming up with your buying criteria and being clear about it will make you look like you know what you're doing.

Also, why not try to mail a letter introducing you as an investor who is looking to buy a biz in the local area? Send it to both brokers and business owners, and that should increase your deal flow

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