Buying a business? It’s all about search. And being best. And first.

professional profile

May 07, 2019

by a professional from University of Southern California in North Palm Beach, FL, USA

Search is about buyers getting competitive advantages over other buyers attracted to the same opportunities.

It’s not simply having the advantage; it’s getting to the opportunities before other buyers.



The most successful buyers “sell” themselves. They motivate owners/sellers to prefer interacting with them instead of their buyer competition.



But time is of the essence. Sellers of worthwhile businesses won’t wait for laggard buyers.



Reality:



• Brokers and savvy sellers invite buyer competition. Do you want to try to outbid the dumbest buyer?

• Buyers operating from a comprehensive marketing plan get better results, sooner, from their search.

• You can’t buy the right business if you can’t find it.



Searching is nice. Finding is nicer.

And that’s what distinguishes the people setting out to buy a business from the buyers who actually achieve done deals.



See my webpage for more insight and an outline for the marketing plan my clients use:

https://partneroncall.com/tips-for-searchers-and-searches/



My LinkedIn group focuses on how-to: Searchers Seeking Investors or Businesses for Sale. https://www.linkedin.com/groups/###-###-#### /

3
3
199
Replies
3
commentor profile
Reply by a professional
from University of Southern California in North Palm Beach, FL, USA
Here’s the link (I hope) for my Searchfunder event, Jan 5, 11 a.m. eastern: https://www.searchfunder.com/event/view/780
“How to Avoid or Beat Buyer Competition”
Searching but not finding enough worthwhile opportunities? Losing deals to other buyers?
Let’s talk about it.
Participate for answers. Progress more productively.
commentor profile
Reply by a lender
from University of Montana in 125 Bank St #100, Missoula, MT 59802, USA
This is a very interesting subject. Such an art and so important to be able to find the right business to buy and then to have the seller want you to be a part of their succession plan. I will read your marketing plan and join your linked in group.
commentor profile
+1 more reply.
Join the discussion