Buying Performance Marketing and Lead Gen Businesses, $1M-$10M EBITDA
We are buying now. Two deals are on the table, three more are right behind them, and we sent offers on two agencies in the last three days. We plan to buy 15 to 20.
Targets: pay-per-lead, pay-per-call, performance marketing, affiliate, digital agencies.
Key criterion: control. The business owns its traffic, controls how it is acquired, and controls how it is monetized.
Timing: We want to close a couple more before Christmas. Traffic diligence can often be done in a couple of days, and we can move at close to all-cash speed.