Cold Calls vs Cold Email vs Cold Mail? What do you guys think

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by a professional from The University of Chicago - Booth School of Business
in Chicago, IL, USA

1mo ago

Cold Calls vs Cold Email vs Cold Mail? What do you guys think

Our team did a fantastic job of pulling data after making over 250K+ cold calls The engagement rate was 3%. Doing 100 calls and getting 3 engagements is much faster and efficient than doing 100 emails. The first deal I closed in 2022, was via cold calls, and our first deal we closed at Caprae (~$20M EV) was via cold calls. While we do cold mail, cold email, LinkedIn outreach etc as well, cold calls by far has been the best. What do you all think Good luck searching y'all! redacted

1 Like

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reply by a searcher 1mo ago
from Duke University in New Orleans, LA, USA

Thanks for sharing this ^redacted‌ ! Great insights

reply by a searcher 1mo ago
from Ludwig in Munich, Deutschland

The more touchpoints, the better. Direct calls are always very effective, but the best results usually come from a mix of calls, emails, LinkedIn outreach, etc.