Cold Outreach - Subdomain Vs Alias

July 15, 2022

by a searcher from Harvard University - Harvard Business School in New York, NY, USA

I’ve read that it is best to use a subdomain (a domain different than your main one) for cold outreach as you don’t want to harm the email / domain health of the main email you use to communicate with leads in the case that your emails get marked as spam or bounce. A concrete example: using redacted for outreach while redacted for active deals.

How have people managed setting up a sub domain on G suite? In particular, do people have a completely seperate email and managed inbox for outreach, or do they use an alias (which simply forwards the emails to the main inbox).

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Reply by an investor
from Indiana University at Bloomington in Austin, TX, USA

I'd suggest that instead of a subdomain, setting up a separate domain all together. Sub-domains are great, but if you burn the subdomain, you also burn the primary. Instead, we setup separate domains that are similar to the main domain. We call these domains "burners" So for instance, we own preptoexit.com - we bought preptoexitfast.com, preptoexitnow.com, etc. We buy on Google domains, since the process for setting up new emails is super simple. We then setup email addresses on each of those "burner domains". You could also setup subdomains on your burner domains to make them last a bit longer. Once we've got the burner domain, we setup email addresses on each of them. Then, we go through a process of warming up those domains and emails - basically using a robot to send and receive emails for about a month until the mail servers can see that it's a viable email address and not a spammer. We use a service called mailwarm for this. Hope that helps.

Reply by a searcher
from Brigham Young University in Sacramento, CA, USA

I use Subdomain. I connect it with my CRM, so I get notifications when I receive a response. I have found mixmax helpful when doing cold email blasts through a g suite domain.

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